Saturday 26 December 2015

The Impact Of M&A To Firms

By Ronald Ward


The business world has been growing very fast over the years. This has brought about developments in many firms as they try to adapt to the changes taking place. M&A have been found to be very effective in terms of promoting efficiency through economies of scale. This brings about high revenue collection by the firms and the cost of running them is minimized. Firms are therefore able to survive in the highly competitive markets where they operate.

There are benefits which managers expect by forming mergers with other entities. The main reason is that the capital owned by the joint company is increased. All shareholders from the parent companies are brought together and contribute the capital at new interest rates. If the rates are very attractive, more capital is raised for investing into new ventures with better rewards.

This method is also important for marketing strategies. In an event one firm is undergoing difficulties in marketing its products in a new market; it can use the reputation of a known company. This will aid in promoting the sales where buyers buy more. This in return brings more revenues to both companies that are involved in the production of goods.

The economies of scale enjoyed by the joint firms are very low. When companies come together to produce or offer a service, the cost involved in generating it is reduced per unit of output. The technology applied is same to all products hence the production is done on great levels. More production brings about more sales and revenues while the cost is minimized.

Mergers and acquisitions benefit the firms where they are able to enjoy tax gains on their sales. Joint companies are able to generate more revenue as compared to the individual entities hence a onetime tax is applicable on the proceeds realized. The number of shareholder is also maintained at a ratio which ensures that all the members get better payoffs even after the tax is deducted.

It is possible to use a more expensive technology to produce goods of high quality. Joints firms share their idea and skills in generating the products they deal with. The best technology can therefore be adopted to generate these products which are sold to a large market. The unit cost is reduced in the process.

The market share taken up by a joint company is greater than that owned by individual firms. This is a reason why managers opt to merge their firms in markets dominated by many competitors. This will enable their products to sell more at maintain prices which will give them better profits. When companies come together, they are able to carry out market research on the nature of products which consumers want hence enough supply is done.

Employees have at times become beneficiaries of merging business entities. This happens when their salaries are reviewed upward. They get to earn better salaries at the same job group level. In some cases, promotions have been done and the junior staffs are promoted to higher ranks. This affects the performance of the company positively.




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