Tuesday 20 January 2015

Tips To Help In Crowdfunding For Nonprofits

By Karyn Shields


If you run a nonprofit organization, then one of the major challenges that you will keep facing is how to raise the funds that you need to run the organization. You can use a combination of methods to help you raise as much money as you need. One of the major methods you can use is to raise money through crowdfunding for nonprofits. For this method to be effective you need to consider a number of things.

Determine how much money you need to raise and set realistic goals. You will have to check how much other people who are running the same campaign have been able to raise and compare it to how much you are hoping to raise. Also, keep in mind the amount of money you have been able to raise in similar drives and how much money people donate on average for such campaigns.

There are many websites that provide the opportunity to fundraise. Carry out due diligence and find a website that will be the best for you to carry out your campaign. The website you choose should support the type of causes that you are fundraising for. It should also be a website that is appealing to users and it should be easy to use.

You will need to publicize your campaign as much as possible. It is not just enough for you to set up your campaign on a website and expect that money will automatically start pouring in. You have to put in a lot of effort to inform people about your project. If possible, have a fundraising team that you work with to help you build a buzz about your project.

Provide as much information as possible about your project to people who are contributing money towards it. This will help the donors to understand more about the cause that they are supporting. It will also help them to identify with the project. This could cause them to give more funds, which will help you to meet your financial targets fast.

One of the ways to pull in donors is by providing lots of information about what your campaign is about. Tell your story about the campaign in your interesting way. Inform the potential donors what led you to start the campaign and how you will use the funds raised. This will help to convince them that they are making a difference by giving to your campaign.

Create a video as part of your fundraising campaign. This is because video makes it possible for the potential donor to get to see you and to get to know you. In addition, it will be much easier for your donors to share videos with other people and help you build up momentum towards your campaign.

Follow up is important at all times. Follow up with people who have pledged to give. Also remember to give give them information about how your campaign is progressing. This may encourage them to give more later on. You can also follow up with people who may be interested in the project but have not yet given.




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